Ruby Tuesday's is cool...er than it was.

Ruby Tuesday's new re-branding campaign is very impressive. I appreciate their honesty in acknowledging that a complete overhaul of their restaurants is long past due.



We see a brand acknowledge that it has not kept up with times, poke fun at their shortcomings and as the following spot shows, make drastic improvements to their old ways. I think that the public will respond to these two dynamics positively as well.



Then


Great job Ruby Tuesdays. You've done everything right. You acknowledged the problem, fixed it and are making strides to spread the word...*and even using the internet to speak to the younger demographic as well.

Okay, now that the word is out, I will be looking for the tangible motivators Ruby Tuesday's will use to get people inside the restaurants. Tangible motivators that reach beyond relying solely on the publics curiosity to see new light fixtures. Gas is $15 a gallon, what type of discounts will Ruby Tuesday's be sending in the mail?

Okay Ruby Tuesday's, we remember you're a restaurant, now what?